With Article Marketing, did you know that if you do everything right and mess up your Resource Box, you have wasted your time?
Create a great title, deliver great content, get your keywords in the right places, and then stumble in the call to action in your Resource Box and you want be getting any new prospects.
I don’t want that to happen to you, and I know you don’t want that to happen to you, because we both know you deserve better.
So to that end, here are 3 quick tips convert more prospects from your articles.
3 Quick Resource Box Tips
Tip 1 – It’s Not About You – Sorry to be the one to break this to you, bu your Resource Box is really not about you. No one cares where you went to school, how many degrees you have or in what, how many certificates you have, or even how many books you have written.
A hungry prospect reading your article cares about one thing and one thing only: what’s in it for them? They have a problem to solve and they want to know how you are going to help them solve it.
Tip 2 – Make It Clear – Many marketers lose the prospect here because they are not clear. Sign up for my free newsletter gets this reaction: oh sure, just want I need, another email, and I’m not even sure what I am getting.
You see, there is this little something called “the curse of knowledge.” What is the curse of knowledge? That’s when you know a lot about something and assume everyone else does too.
Stop that. One way to be sure your offer is clear is to show it to someone else who knows little about what you do. If it’s not clear to them, you have some work to do. If it is clear to them, use it!
Tip 3 – Create a Compelling Call to Action – Along the lines of tip #3, do not assume your prospect knows what to do to take advantage of your offer. Take them by the hand and walk them step-by-step through what they need to do to get your goodies.
For example: “Click here to go to my blog where you’ll simply enter your first name and email address and hit send. You’ll get Free Instant Access to my really cool super duper gotta have it thing.
Ready to get started? Then let’s make it really easy to create your content.
What I have for you – Free Instant Access to one of my most powerful Content Creation Templates – the 7 Tips Template at http://JeffHerring.com/7tipscontentcreationtemplate. What it will do for you – You’ll never have to stare at a blank screen again – just plug in your information for a great 7 tips article.