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    Perception Management: A ‘How To’ Guide For Steering The Perception of The Public

    Perception management is the practice of making certain the message you intend gets across to the specific individuals or groups you want to reach. It also means influencing how people interpret what others say about you as well. Writing for readers in the U.S. Dept. of Defense (DoD), Pascale Combelles Siegel calls perception management “the stepchild” of military Information Operations (IO).

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