Crexendo offers full Search Engine Optimization service packages and geo-targeting services for local businesses. It specializes in link building, Search Engine Optimization methods, paid search management and conversion rate optimization. In addition to its several specialized services, it also offers services based on its 12 years of experience in website promotion nationally and internationally, along with expertise in providing localized SEO.
The process of Search Engine Optimization depends on implementing best principles and practices to achieve high search engine rankings. As an online marketing technique, this takes into consideration several factors such as search engine guidelines, constantly evolving methods used by search engine to rank websites competition, popular and relevant search terms, and search engine preference, among others.
Other services included in the Search Engine Optimization package are on and off page, SEO for local businesses and paid search keyword research. An SEO campaign is not complete without strategic keyword research. This component aids in putting into action other aspects of web marketing such as ad copy, SEO and link building in a successful manner. On and off page SEO are two other vital components in a winning optimization strategy. On Page SEO is composed of methods used in optimizing the actual web page to attract more visitors to the site, and some of the factors that contributes to this are structure of the site, frequency of relevant keyword, meta tags and many more. An example of Off Page strategy is in-bound link building campaigns, in which links are varied, relevant and of good quality. The company also provides regional search engine optimization, in which the main goal is to increase a website’s visibility when a potential customer looks for products and services in a local area.
Additional web marketing strategy that clients can avail themselves of is link building particularly the local one. The company also offers clients services associated with paid search management such as keyword research for PPC and designing landing page optimized for conversion. It offers management services that cover a variety of PPC platforms such as Google Adwords, Yahoo and MSN.
Aside from SEO, link building and paid search management, Crexendo also provides analytics solutions through proper installation and configuration of Google Analytics. The company offers consultancy services such as best principles and practices on optimizing conversion rates, and methods for effectively setting up and configuring web analytics, among others. Another service that the company offers is social media optimization and management concerning different social media platforms such as Facebook, Twitter, LinkedIn and YouTube.
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