To make sense of the topic and to better handle the threats of losing top keyword rankings of your website, letâ€™s understand what penguin update is.
Google Penguin is a â€œcode nameâ€ for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at declining S.E. rankings of spammy and violating Googleâ€™s Webmaster Guidelines by using black-hat / gray-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate contents and other illegitimate way to cheat search engine algorithm.
By Googleâ€™s estimates as declared officially, Penguin affects approximately 3.1% of search queries in English (And may be exceed 6% in near future), about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in “highly-spammed” languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1.According to Matt Cutts, is supposed to impact less than one-tenth of a percentile of English searches across the world.
The general idea behind Penguin is to crack down on underhanded back-linking techniques and reward strong sites by focusing more on content and less on SEO tricks.
Always Google makes Web Spam update to their search algorithm in term of Panda updates. In last 12 months, Google made about 500 algorithm changes, few major and rest of minor changes which are on-going. Panda and penguin are two publicized updates that had good effect on websites and bad for spammy websites.
10 trends to manipulate Google Ranking post Penguin Update:
1) Top ranking sites in market are liable to dominate
social signals in place.
2) Google changes their algorithm to favor brand authority.
3) Social signals and intent of searcher become a good
ranking factor then on-page content and inbound links.
4) CTR, bounce rate as well as traffic analytic put effect
on rank of website in search engine. Google has right
for full analysis. All significant metrics are factored
and calculated into algorithm.
5) Long articles are more effective rather than short blog
posts. It is a good option to write content of about
1000 to 2000 high quality words and publish it weekly.
6) Low quality content and duplicate pages attract even
more large ranking penalties.
7) Local search reviews and signals have enhancing impact
on ranking result.
8) Inbound links are main ranking factors but actual link
text becomes quite less important. A mixture or link
has become essential with target keywords and brand
terms. Updates of the most recent algorithm made main
changes to use anchor text as ranking signal. The
statement has turned in total at certain stage in
9) Resourceful PR is a great solution, sodiscusstale of
brand and then get ability site to circulate press
releases as well as links on your website.
10)Navigation options, various text links on one page and
lots of banner ads will harmful to potential rank for
page. There should be less than 50 banner ads and
internal links on every page. Using natural link text
and anchor link text are not only keywords.
Google is re-evaluating signal to set their value while calculating their value. It is one kind of constant procedure with various algorithm changes and updates. Stay on the top with website that may contain quality content and become social influence around many communities and channels. If you really want to manipulate your Google rank then go ahead and follow above 10 trends to get good rank of your website.
New Trends are making their marks by valuing quality websites in the peer groups. The commonly accepted principles and ethical practice would be helpful for higher rankings.
As we have noticed irrelevant and spammy websites on top for years. But now things are brighten for quality website to rank high by following the said tips and indulge white hat link building service on a regular basis.